Once built, organizations, like all biological beings, have an instinct for self-preservation. Problems arise however when the organization is derailed from its original purpose. Continue reading Why You Might be Working for a Zombie
I’m collecting these resources and curating this list based on my adventures in solo-marketing. Because I work with a lot of nonprofits and I am often the one-woman department, I gotta use a few tricks to fill skill gaps. For instance I am not a designer. So I cheat in that arena. Continue reading Little-known Tools That Cut Back on Guess Work
If the way things are isn’t the way things should be, be the person who bridges the gap. Every action counts. Let yours count for something you believe in. Continue reading What Are You Building with Your 40 hrs?
Sitting and waiting is stagnating. The easiest way to bring a customer through your door is to walk them through it yourself. Continue reading Get Out of The Building
From Seth Godin’s Free Prize Inside. Continue reading You Don’t Need a Meeting