About Me

Hi! I’m Yanique and thank you for stopping by! Here’s a quick summary of who I am and what I’m about. If you have questions that aren’t answered below, contact me! Every stranger is a potential friend.

I’m an Antiguan national and a Canadian permanent resident. I travel between the two countries for work and play. I started life with medical aspirations but after graduating from the Antigua State College with a 2-year diploma in Chemistry and Biology, it suddenly struck me that I wanted to save people’s minds, not their bodies. So I spent another year at college studying something more in line with my new goal: sociology. I took all the courses available at my school in a single year then applied to university.

I entered the University of Toronto as a psychology major. I graduated with honours in 2010 with a double major in Psychology and Philosophy and a minor in Professional Writing & Communication. Writing has been a lifelong obsession of mine so by graduation I also had a couple of short story publications under my belt as well as a couple of years as a contributor to the campus newspaper.

Since graduating, I have worked as a Radio Producer and show host with Life Rattle Press. I have contributed to and edited a book that is used as an instructive text for creative writing  classes at UofT. And like most immigrants of my generation, I did my couple-year retail stint. I ran the team of bookworms that kept Indigo’s flagship bookstore pristine, organized and otherwise flagshipy from 2011 to 2013.

My interest in marketing began in 2013 when as a freelance writer, I confronted the problem of getting myself found amidst the noise of the internet. I decided to deepen my knowledge by taking Continuing Education courses at George Brown College in Marketing and Copywriting. I also volunteered as a Marketing Manager at Career Skills Incubator concurrently so I could apply and test the theories I was learning with real world situations as I picked them up. Together with my team of social marketeers (marketing volunteers), we sold out events, produced a weekly newsletter and brought in new high-quality volunteers to beef up the non-profit’s impact.

I have an eclectic resume but the thread that runs through my checkered career path is this:

I leave everyone and everything better than I found them.

I’m not just interested in making marketing and business processes more efficient, I’m also committed to bringing out the best in the people around me. After all, I’m on a mission to save minds. Save them from what? Mediocrity and self-doubt. The dull old status quo. Spiderwebs and an unexamined life.

When my thoughts turned to scale, that’s when I developed my latest obsession with social enterprises. I now produce and host a podcast focused on social enterprises in the city of Toronto. It’s called SocEnt 6ix and you can check it out here.

I have one of those genuine linchpin personalities. I’m a natural-born problem solver and I’m attracted to complexity and powered by curiosity. How does this work? Why does it work? Can we make it work better? How can we create a win-win-win situation from our present situation. These are the questions that drive everything I do.

I am always looking for new challenges and opportunities to learn from the best. And we’re all the best at something. Do you have a challenge for me? What interesting problems are you drawn to solving?

Hit me up in the comments section below or on my contact page. I’d love to hear from you.